The Point is a neighborhood in the city of Salem that has been changing its social fabric since its beginnings.

It went from being an area of ​​great importance in the commercial development of Salem at the beginning of the 1914th century, to a depressed neighborhood after the great fire of XNUMX, which devastated a large part of the city.

After the big fire, many of the companies based at The Point left.
This left the neighborhood with a large population, mainly Dominicans and Puerto Ricans, unemployed and at risk of social exclusion.

The Point became known as the Point, the most stigmatized area of ​​the city of Salem.

DESIGN

From each of the two entrances to the square, we have launched a concept: Pride and Identity. Both are strongly linked to the neighborhood.

• PRIDE In an area stigmatized by the rest of the city, the residents of El Punto are proud of their community. Aware of its shortcomings, but also of its values.
• IDENTITY Dominican and Puerto Rican blood runs through the veins of El Punto. It is evident in the music that comes from the houses, in the businesses and in the conversations from sidewalk to sidewalk. That identity accompanies all those neighbors who live in the United States, but their home is in the Caribbean islands.