The heart is the vital organ that drives the life cycle in the human body. It acts as a pump, circulating blood throughout the body, delivering oxygen and nutrients to all cells and tissues. This continuous cycle of heartbeats ensures the body functions properly, maintaining overall health and well-being.
The Villaverde Alto Market is the heart of the neighborhood, pulsating with the life and energy of its community. It's a hub where neighborly ties and social interaction are strengthened, preserving the neighborhood's rich cultural heritage.
The Market, like the heart, is the vital center where small merchants maintain the local economy of the neighborhood, creating a continuous cycle that minimizes environmental impact and promotes sustainability.
Villaverde Market before the intervention
DESIGN
We work from an enveloping composition, which runs linearly along the four facades of the Market.
It is the word HEART, representative for the merchants and neighbors, that, in some way, dresses the building.
Elevation unfolded with the design adapted to the support
Participación
The word HEART emerged from previous surveys conducted with market users; sellers, buyers and neighbors of the market.
Previous surveys conducted with merchants and customers at the stall.
Tono and Luis. Butchers at the market.
+ INFO
+ Intervention of approximately 1.100 m².
+ Zero emissions plastic paint and photocatalytic paint on brick.
+ Project carried out in collaboration with Madrid City Council y Ecoembes as part of the muralism program "Murals for Madrid".
+ With support from Darwin & Verne, the Association of Merchants of the Villaverde Market and the Villaverde Writers Association.
+ Thanks to Fernando Gutiérrez, María Jesús and all the merchants who participated in the surveys: Javier, Jorge, Toni, Octavio, Luis and Sonia, Fredy, Carlos, Wilson and, especially, to Tono and Marisa for their involvement and kindness.
+ Thanks to the Darwin & Verne team: Sara, Ivet, Nora, María, Andrea and Bárbara.
+ Thanks to Miriam, Sonia and Toñi from the Villaverde Writers Association.
+ Implementation team: Javier Ballesteros, Jorge Muñoz, Camila Dorado, Diego Vicente, Héctor Mateos and Gonzalo Robles.
+ Support from the studio: Jaime Pérez and Andrea Alonso.
+ Photographs by Artemio Fosch.
+ Aerial photograph by Carlos Perea.
Where
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